One of the biggest trends in digital marketing in the past few years has been the use of the term influencers and influencer marketing. Since Instagram with 1 billion people active users per month is a great platform for online marketing, today we will be looking at Instagram influencer marketing. In that case, we will tell you how to get Instagram influencers involved with your marketing campaign.
Influencer Marketing on Instagram
At the most basic level, Instagram influencer marketing is simply finding people who have dedicated audiences. Their audiences are potential customers for your brand because 80% of Instagram users voluntarily connect with a brand on the platform. Organic Instagram influencer marketing happens when Instagram influencers give your brand mention or recommendation without any prompting on your part. They love what you do and want to share their enthusiasm with their audiences. But for most large brands influencer marketing has been about compensated relationships. In that case, they are under an obligation to mention the brand even if they do it in a way that appears organic. So, are there some fundamental differences between those two?
Types of Instagram Influencers
Instagram influencers can be divided into different forms in many different ways. According to expense, we can classify them into two groups. Organic and not organic. Organic Instagram influencers tend to be bona fide subject matter experts whose recommendations carry weight with their audiences. That’s because of their known expertise.
An example might be a famous chef recommending a new restaurant. He’s visited the restaurant. So, he likes it and recommends it. On the other hand, paid influencers have tended to be people who are famous for being famous. They appear to have some clout because they have huge social media followings and get high engagement on their posts. There are some paid Instagram influencers who have real expertise and credibility in the area or the products they talk about. What brands should be doing is investigating relationships with real Instagram influencers what we call organic influencers. But how do you get organic influencers involved with your marketing campaigns?
Get Real Instagram Influencers
The world of influencer marketing can be intimidating at first, but don’t worry. We’ve got a strategic approach that’ll help you nail influencer marketing. As was previously stated, you’ll need to find the right influencers for your brand and investigate relationships with them. Whether those relationships are completely organic or paid the emphasis should be on people who have two factors:
1) Initially, Instagram influencers have to demonstrate their following is real, active and engaged.
2) Secondly, real Instagram influencers should have a proven track record of expertise and credibility in your marketplace.
Finding the right Instagram influencers is totally dependent on what you’re selling, and the brand image that you’re trying to build. It might take a while. You’ll probably need to go through many different posts and hashtags to find influencers who are a good fit for your brand, but it’s worth it in the long-run. Once you’ve found the right influencers for your brand, you’ll need to start making steps towards forming a business partnership with them. It means you actually have to demonstrate to that influencer that what you do has real value to her or his audience. send your chosen influencers a brief introduction to your brand. Give them an idea of the products that you’re trying to sell, and provide them with some information about what you’re looking for from their posts.