Once you found the right influencers for your brand you’ll need to start making steps towards forming a business partnership with them. There are steps to approach an influencer in order to get him or her to respond and ways that 99% of people do them that does not work. Today we are going to explain why you should build a relationship with an influencer and how you do it. The first thing to understand is that influencers are important to us, but why?
The Importance of Influencer
This question has a simple answer. Well, Influencers have influence. If someone who is prominent in your industry shares your content, that puts it in front of their audience and gives you exposure to that audience. Since they are influential, this acts as an endorsement of what you are doing. Hopefully, this will cause other people to reshare your content or even write about it in their blogs or media sites. These are all goodnesses and for this reason, building relationships like these should be a cornerstone of your content marketing efforts. Now, the question is that “how are you going to build a relationship with them?”.
Steps Towards Building a Relationship with an Influencer
1. Get to know your influencer and follow them
First things first, the most important step to start with is research. What we mean by that is really finding out what this influencer wants or who they are. It’s not a good idea to message an influencer blindly, saying that you liked her or his video and you want to reach out to them. It’s better to start your business partnership by saying something specific about them that adds values to them. This will show them that you’ve researched them. It’s better to follow them when they are active because they will see you. This means you can build more powerful relationships.
2. Find out what’s missing for your chosen influencer
It means to try to think in their minds. Imagine you are an influencer, then if you were that person what would you really need? What would really support to achieve your goals as an influencer? So, in this step, you need to approach your relationship with that influencer from a place that you are going to figure out what is missing and then you are going to deliver it for them. In summary, interact with them in meaningful ways. Don’t rush it or force it. Don’t pitch them. Find ways that you can add values to their conversation.
3. Be Patient
Over time they’ll begin to learn more about you. But how long does it take? It depends on the influencer and how well you do in the above steps. Once they’ve begun to show a genuine interest in you then you can start to suggest ways to collaborate with them.
4. Don’t put all of your eggs in one basket
The above-outlined process is pretty simple in principle but get to know that it can take an extended period of time. You may work on building some relationships for years before ever having the opportunity to collaborate with them or have them share some of your content. For that reason, try to avoid hanging the fate of your entire business on one relationship. You should be working on many different relationships at one time.
In conclusion, we can say the keys to making influencer relationships that work for you are the commitment, patience, effort and having something valuable to offer them.