Influencer marketing has become an increasing trend for businesses over the years but a lot of people still don’t know what it is! Influencer marketing is a type of marketing that focuses on using influencers to drive a brand’s message to the broader market. It means brands hire influencers to send their message to a large group of consumers rather than marketing directly.
What is an Instagram influencer?
Simply we can say an Instagram influencer is an Instagram user who has influence. They have a large number of followers, established credibility, and high engagement rates. They have the power to affect the purchase decisions of others because of their authority, knowledge, position or relationship with the audience. An influencer has a particular niche which they engage with. We can classify influencers according to their follower numbers. Right now, we define micro influencers as 5000 to 100,000 followers. On Instagram, Influencers with 100,000 to 1,000,000 followers are called mid-level influencers and 1,000,000 and up would be a macro. But why are Influencers important for brands?
Why are influencers important for brands?
Having an influencer that a consumer admires allows a brand’s message to be more powerful. The reason is that consumers trust the influencer. It makes believe in that brand as they hold a sense of authority over consumers. Therefore, influencers add authenticity to brands which are essential to consumers. They will begin trust in that brand and become more aware of what they do. It also increases engagement because trusted people promote and talk about the brand. Then, more people become aware of that brand, start following it on social media and share the brand’s post more and more. So, brands need influencers. But how can you become an Instagram influencer? Here we will show you some tips that can help you become an Instagram influencer.
Tips that help you become an Instagram influencer
Instagram is one of the most popular social networks worldwide. As of June 2018, the mainly mobile photo sharing network had reached 1 billion monthly active users, up from 800 million in September 2017. As the audience is growing bigger by the day, many users want to become an Instagram influencer. Here we have outlined some tips that may help you become an Instagram influencer in 2019.
1. Define your niche
The very first step to becoming an Instagram influencer is to choose a niche or subject that you want to grow your follower base on. Your niche will be the cornerstone of your activity on Instagram. For that reason, it’s so important to pick a niche that you want to spend the rest of your time on it. You are going to be known for your niche, then you need to select one that you are interested in.
2. Be yourself and Real
Seriously we suggest you, don’t try to deceive your audience. Your trusted audience are your resources and you need to win the other followers trust. For that reason, the way you talk about products should not seem like you are telling a lie or trying hard to sell them. In this case, you should talk about products that you genuinely like and have used by yourself. This will cause your audience to talk about you with their friends and other Instagram users. Then the follower numbers and engagement will automatically increase.
3. Identify top Instagram influencers and collaborate with them
The next step after niche selection is searching for top Instagram influencers in your niche. You need to do this because you can check the popularity of your topic. Also, you can track their strategies and choose the one that will guarantee your engagement. Another great way to become an Instagram influencer is to collaborate with other influencers. You can visit our earlier article about building a powerful relationship with an influencer to get more information.
4. Post high-quality content and do it consistently
If you want to become an Instagram influencer with too many engagements, posting high-quality content plays a key role. Your audience is waiting to see unique content. High-quality content shows that they are important to you and you want to show them something new. You should remember that no one will follow you to see repeated content. Find more information about engaging posts here. You also need to post consistently. When your audience is excited in your content, they want to see more from you. In that case, we offer you to make a long term plan with some online tools like AiGrow. For more information, you can click here.
5. Engage with your audience
People love to know that they are appreciated. So, you should monitor what your followers are saying about the pictures you post, both positive and negative. Reply to comments and try to follow them back and engage with what they’re sharing when relevant. You should use popular and trending hashtags and some Instagram features like call-to-action to engage with your followers directly.
If you want to start your marketing with Instagram these tips will certainly help you become an Instagram influencer. So, go ahead and create your image as an Instagram influencer.