Influencer marketing is an association between your company and a celebrity or a marketing influencer. Marketing influencers are generally people that have a tremendous following on various internet channels. They also have established themselves authorities in a particular industry. The reason that companies do this is to lend some credibility to their brand or product or service. They can increase their level of integrity or their perception of authenticity within the marketplace.
One of the best examples of influencer marketing could be Tiger Woods with Nike. There is also Ellen DeGeneres who did a lot of work with CoverGirl and things like that. By the high-value recognition of a celebrity or athlete, products obviously become more well-known. So, the perception of the product is aligned with the public influence of that influencer.
Eldrick Tont “Tiger” Woods is an American professional golfer.
Since Instagram with 1 billion active users per month is a great platform for online marketing, today we will be looking at how to become an Instagram influencer. According to a survey by Collective Bias, 70% of millennials prefer product endorsements by non-celebrity influencers. This review tells us why brands are focused on leveraging Instagram influencers these days. So, becoming an Instagram influencer creates a great opportunity for you but on a social network like Instagram, simple mistakes can cost you a lot.
Here we are going to outline common mistakes that early Instagram influencers make. So, you can avoid them.
Mistake #1: Posting content irrelevant to your niche
Posting irrelevant content is a mistake that many early influencers make. If you want to become an Instagram influencer with many active followers, you need to be known for your niche. Therefore, your followers expect you to post content on a particular topic. Irrelevant content will confuse them and they will ask themselves why they are seeing a post from you. Also, you need to use relevant captions and hashtags for your image.
Naomi Giannopoulos is one of the best beauty influencers on Instagram.
Mistake #2: Posting low-quality content or inconsistently
If you desire to become an Instagram influencer, your posting schedule is extremely important. Posting too often makes your audience think that you are spamming them. Also, if you post content rarely, you look like an inactive user. So, you should plan your schedule your content to post at regular intervals. Fortunately, there are a few tools for scheduling your posts. AiGrow and Later are two good examples of this topic. You can see a comparison of the two Instagram schedulers here and decide which one is better for your content.
Also, you should post when your audience is online. This really works when you want to become an Instagram influencer. In that case, you need to change your profile from personal to a business one. Then track your Instagram account analytics to inform the best time to post to your audience.
Another thing that you should remember is the quality of your content. Posting and sharing duplicate content will decrease your engagement. Try to be creative on Instagram and bring something new to your audience. Also, you can leverage powerful photo editing tools that allow you to enhance, beautify, and improve your photos. There is a video here that represents free photo editing tools.
Mistake #3: Not responding to comments or Engaging with your followers poorly
Engaging with followers is another basis if you want to become an Instagram influencer. because people love to know that they are appreciated. Also, it shows your followers that there is someone behind the brand and creates a sense of trust. Engaging with your followers is beneficial for both of you. You can encourage them more to buy or use that product and they will be informed more. This increases the probability of purchase for that product. That’s what are you looking for that brand as an influencer.
Murad Osmann is one of the best photography influencers on Instagram.