Do you know what “Influencer Marketing” is? Influencer Marketing is a hybrid of old and new marketing tools, taking the idea of celebrity endorsement and placing it into a modern-day content-driven marketing campaign. The main difference is that the results of the campaign are collaborations between brands and influencers.
Mediakix vs. Viral Nation: Which Influencer Marketing Agency?
Before starting comparison you need to know that there are some differences between an Influencer Marketing Agency and Platform. If you don’t know what is better for your business click here and read the article.
First, go to Mediakix home page. Mediakix offers two types of services: YouTube Influencer Marketing and Instagram Influencer Marketing.
Click on “CONTACT US”. so you can connect to the Mediakix team as “Brand or Advertiser”, “Press or Media” or “Influencer”. Let Mediakix create a custom campaign to fit your brand’s unique needs.
Click here to go to Viral Nation home page.
Then click on “WORK WITH US” to start an influencer campaign for your brand.
Mediakix helps you connect with passionate audiences.it was founded in Venice Beach in 2011, Mediakix was one of the very first influencer marketing agencies. Over eight years and 20,000 individual sponsored placements, they’ve shaped the industry from the ground up and pioneered strategies that actually work.
Mediakix describes itself as working with top YouTubers, Instagrammers, and social influencers. They work with channels in the fashion, home, design, lifestyle, men’s, travel, photography and tech niches. They are influencer marketing specialists.
It is clear that Mediakix loves Instagram and clearly sees its strengths as a social media channel. They have an infographic on their site comparing the advantages of Instagram over Snapchat. A very telling statistic is that has a 92% brand adoption rate, compared to Snapchat’s 40% rate. They declare Instagram to be the most popular channel among trendsetting teens.
Viral Nation is a global influencer marketing and talent agency, representing social media influencers on the most visual social media channels of Instagram, Vine, YouTube, and Snapchat. They focus on both halves of influencer marketing, acting both as an agency for companies wanting to engage in influencer marketing, as well as representing the influencers themselves. They claim to have the largest exclusive talent network in the industry.
They include some large, well-known brands in their client lists, including GoPro, Disney, CocaCola, Nestle, and McDonald’s.
They are a full-service agency, covering everything from creator contracting, creative development, content creation, and paid amplification – using their selected network of influencers. Viral Nation claims to have a staggering 400,000,000 engaged consumers across all of their campaigns and platforms.
An Instagram-focused campaign was for the Canadian brand, Interac, which focused on gathering contest submission and brand awareness. It had a total reach of over 8 million with more than 670,000 engagements.
Viral Nation process for marketing as it is mentioned on their website is:
- Brands and Agencies contact Viral Nation because we’re the pioneers of Influencer Marketing, and we are the best at what we do.
- Experts will cultivate a campaign around specific goals that will guarantee success. Our specialists ACTUALLY know how Influencer Marketing works and will do any and all creatures around the campaign.
- Unlike everyone else we actually either represent our Influencers or have direct relationships with talent globally. Once we’ve crafted the strategy, we contract the world’s best content creators to tell your story to their audience.
- Distribute the most organic and relatable content, to millions of consumers across the globe.
- Analytics: Viral Nation Labs offers incredible insight and data into all of the results of the campaign, in real-time, with the ability to tailor to maximize ROI.
- ROUND 2: Viral Nation has a 98% retention rate and that’s because we are ACTUALLY the best at what we do.
Influencer marketing is one of the fastest-growing categories in digital advertising, and brands are eager to learn how to best proceed with the new strategy. As influencer marketing agencies become more common, it becomes more difficult to determine which ones stand out among the rest. This article can help you discern differences between top agencies from the average.