Having millions of active users, Instagram has become the most popular social media website all around the world. In the past few years, Instagram added so many exciting features and abilities to the application in order to help people get better results in every aspect of Instagram usage. Definitely, one of the most amazing features that have been added is the IGTV. However, users may have trouble in finding the best IGTV dimensions. So, in this article, we want to discuss the IGTV features, reasons to use and also the best dimensions to fit on Instagram. So, keep reading to know how to use it better!
What is IGTV?
In June 2018, Instagram announced that the new feature, named IGTV has released and users can give it a try. Actually, IGTV is the answer form Instagram to users who ask for a YouTube-like service. As you know, Instagram is not just a place to share photos and users are allowed to upload videos too. However, before the IGTV feature, the maximum length of videos that could be shared on this platform was about 1 minute on the feed.
So, IGTV came out to allow users to share qualified, long-time, and vertical videos. Luckily, using the IGTV you can share videos from 3-minutes to 10-minutes long. Moreover, if you are managing a large Instagram account you can also upload videos up to 60 minutes long. But what are the best IGTV dimensions? How can you share videos on IGTV that fit on the screen? Let’s find out!
IGTV is a really good tool for marketing on Instagram. Actually, if you want to act professionally and use the IGTV feature intellectually, you can create an IGTV channel. Hence, people can find you easier and watch all your IGTV videos in a single place. But how can you share IGTV videos on your Instagram channel?
To upload videos on your IGTV channel, you just need to follow the steps below:
Step 1) First of all, open the Instagram application on your phone and then tap on the IGTV account on the top right corner of the page.
Step 2) Then, tap on the “+” button on the top right corner of the screen.
Step 3) Now, choose the photo you want to share and tap on “Next”.
Step 4) Edit and trim the video if needed and tap on “Next”.
Step 5) Now, choose a cover for your video if you want.
Step 6) Finally, tag people and locations if you want, and add a caption or title to let people what is the purpose of the video.
That’s all! Now, you can easily let people view your long, qualified videos and get more attractions.
Why should you care about IGTV dimensions?
Actually, it seems like videos get more views and insights on Instagram, especially if you are managing a business account. Instagram users prefer to watch videos that show how exactly a product or service works. Hence, IGTV videos will help you to grow on Instagram for sure. But why should you care about the IGTV dimensions?
Undoubtedly, these dimensions have a direct effect on your Instagram engagement rate. Because if you share videos that do not fit in the screen properly, your followers will see videos that are cropped. Hence, they will not see the needed details and this results in the loss of followers. So, keep reading to know what are the exact IGTV dimensions.
What are the best IGTV dimensions and sizes?
Actually, if you want to share a video on your IGTV channel, you need to take care of its dimensions and also size. Best IGTV dimensions for videos is 1080×1920 pixels. Equivalently, your videos must fit in an aspect ratio of 9:16 which is the same size as the Instagram story dimensions.
In addition, videos you want to share on your IGTV channel must not exceed the 650 MB limit. Hence, when you want to share a high-quality video you must make sure that it’s in the proper size and reduce the video size if necessary. Luckily, there are some tools that will help you go live on Instagram on a PC or share a video on IGTV. Therefore, you will be able to create content with the exact dimensions.
To sum it up, IGTV can be used for so many purposes. Actually, by using IGTV you can share longer videos with your followers and let them know what are the products and services offered by your company or agency. Moreover, it seems like videos take more attractions than photos on Instagram. So, using the IGTV feature you can grow your Instagram engagement rate. By the way, Instagram has some exact limitations for IGTV dimensions. If you want to share videos that exactly fit in the screen, you need to create content in 1080×1920 pixels.